Part of web usability strategy is to understand your audience. The audience is anyone whom the company wishes to attract. To better understand the audience, most companies create profiles of their target audience. These profiles can be called personas. A persona is a fictional person(s) who characterizes a user group of the website. The personas describe users’ wants, concerns, current job, education, family and other demographics, and technological awareness. The persona should include a quote to summarize the overall characteristics of the persona. When creating a persona make up the persona name. The name should be serious and appropriate and not humorous. The persona should have a picture of a generalization of a user. The team should attain proper permission for photos used. This picture should be a good representation of the user group.
Personas should allow companies to gain a better understanding of customers, shorter design cycles and improve product quality.
Below is an example of a persona for Montford Point Marine Association Atlanta Chapter (MPMA) website: http://mpma-atlanta.com/
Name: Lt James JohnsonQuote: “I will always love my country and will do anything to make my community better for future generations.”
Description: Johnnie is a retired Marine. He currently works at the Center of Disease Control. He enjoys the Montford Point Marine Association Atlanta Chapter (MPMA). He willing volunteers his time mentoring, and doing various community projects. Johnnie loves to spend time with friends and family. He is currently 52 with a wife and two adult children. He is a retired Marine and is currently supervisor for CDC on campus security. James wishes to obtain contact information for other members, see calendar/meeting updates, and view photos and videos from events. James uses a pc with Windows XP using Internet Explorer 7 as his internet browser. Some of his favorite sites include ESPN.com, AJC.com, and NFL.com.
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