MIT weekly overview

Matt Krivanek from sherpawebstudios.com gave in-depth insight on Search Engine Optimization (SEO). He advised the class the market share for SEO brakes down into two categories. Those categories are organic and pay per click while organic, based on site design, structure, and who links to it, constitutes for 70% and pay per click, paying for result position, is the remaining 30%. To help increase SEO for your site, some “on page factors “are control, deployment ease, key word density, and conversion. On the other hand “off page factors” include no control, and other pages linking to your website.
Also in order to maximize SEO there are important factors to consider; both negative and positive. Positive factors include title tag – few exact words; body text – frequent use, within first 200 words; H1, H2, Hx Tags – use entire Hx family; bold/strong – HTML; domain/URL; filename; img ALT; inbound link anchor text; inbound link popularity - tag; clean, lightweight markup. Alternatively negative factors include server often inaccessible to bots; content similar/duplicate; external link quality; and meta keywords .
After writing a midterm on this topic I found this lecture topic interesting. Because of the real data and examples used gave insight on how SEO is used in the everyday business world.